People tie stockpiling to press coverage

New Ideas in MarketingEssential news for marketers, summarised by YouGov
August 09, 2021, 1:23 AM GMT+0

Inmar’s recent survey of 1,000 US adults found that Americans attribute to their behaviour of stockpiling products to the media’s exaggerated coverage of crises.

50% of Americans admitted to stockpiling products “Very Much” due to the type of crisis coverage they saw, according to the report. Though 35% of people in the US claim they stockpile "somewhat," 15% indicated they don't stockpile at all, irrespective of the media coverage.

Moreover, due to COVID-19’s Delta variant apprehensions, 69% of Americans intend to stockpile even more products. When asked about which products have already been stockpiled or will be added to the inventory, 72.08% of Americans reported toilet paper.

Other products which are already in possession or will be are hand sanitisers (61.97%), paper towels (54.56%), and disinfecting wipes (49.72%) among others. Nearly two-thirds of Americans have reported stockpiling as a result of press coverage.

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