Users on Reels are least likely to be price conscious and traditional.
From Q4 2020 to Q1 2021, Instagram Reels grew significantly, with over 1 million users actively watching and uploading content to the format. Reels users range in age (years) from 16-24 (30%), 25-34 (30%), 35-44 (22%), 45-54 (12%), and 55-64 (five percent).
According to a GWI Data report, Reels users are 90% more likely than the average to use Snapchat and TikTok than other social media networks. Reel users are also avid Twitter users. 63% of Reels users are on Facebook regularly, followed by Snapchat (41%), Twitter (36%), and TikTok (35%).
Users of Reels are typically more likely to be fashion-conscious, money-driven, and career-focused. 36% of US marketers intend to use Instagram Reels for influencer marketing, as per eMarketer.
[2 minute read]
