Amazon to compensate consumers affected by defective products

New Ideas in MarketingEssential news for marketers, summarised by YouGov
August 11, 2021, 3:27 AM GMT+0

The new policy extends to all products sold on, irrespective of the seller, and will take effect on 1 September.

Amazon has announced a new policy that will compensate consumers directly for claims of property damage or personal injury resulting from defective products for up to $1,000. According to Amazon, $1,000 is expected to account for over “80% of the cases.”

Consumer support at Amazon will assist in the processing of claims between a customer, a seller, and the seller's insurance provider. Sellers will be kept informed during the payment process, and they will not be required to reimburse the payments.

Customers can even get a higher compensation if a vendor is unresponsive or denies a valid claim. Amazon Insurance Accelerator is also being rolled out to assist sellers in obtaining product liability insurance to sell on Amazon.

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