Statistical analysis can help discover trends emerging from PPC data

New Ideas in MarketingEssential news for marketers, summarised by YouGov
August 11, 2021, 2:17 AM UTC

Analyse metrics like click-through rates (CTRs), conversion rates and cost-per-acquisition (CAC) for PPC ads.

Marketers should assess insights from paid search, display search, video, retail, and mobile ads to assess pay-per-click (PPC) campaigns. Optimising PPC campaigns would require brands to identify and research SEO-optimised keywords, integrate them into campaigns, and create conversion-optimised PPC landing pages.

Hire a team of data professionals to better understand PPC data like conversion rates, click-to-call (CTC), data analysis, and identify strengths, weaknesses, and more. Collect ad group performance complied data, among other insights to get a holistic view of PPC ads, lead generation, organic traffic growth, and more.

Use numeric data to perform statistical analysis and merge data to discover trends and patterns in structured data and track keyword performance. Evaluating linked metrics like CTRs and conversion ratio, as well as data from previous campaigns helps measure PPC campaigns.

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