Logistic companies should be using content marketing to reach prospects

New Ideas in MarketingEssential news for marketers, summarised by YouGov
August 11, 2021, 5:20 PM UTC

This piece shares successful examples of how ecommerce logistic companies use content marketing to their advantage.

A Content Marketing Institute study found only 43% of B2B companies have documented content marketing strategies in place. Leveraging content marketing and creating high-value, educational content can help ecommerce logistic companies engage audiences effectively, expand their reach and eventually see a tangible content marketing ROI.

Ecommerce logistic companies should offer advice and expert opinions to establish authority and trust. They can also create relevant content hubs and resources to attract prospects’ attention. For instance, ShipBob offers a resource centre – a content hub – that provides downloadable guides on meaningful information.

Similarly, Flexport offers regular webinars on highly relevant topics, while Echo Global Logistics creates blogs with helpful updates and provides audiences with a glossary of freight-related terms. These examples suggest content strategies are already helping companies gain traction in their niche.

Read the original article

[4 minute read]