IAB Tech Lab takes a new step to combat ad fraud

New Ideas in MarketingEssential news for marketers, summarised by YouGov
August 12, 2021, 6:00 PM GMT+0

In an effort to ensure safe and reliable transactions between buyers and sellers, IAB Tech Lab has launched a Transparency Center.

IAB Tech Lab launched its Transparency Center to create a safe, privacy-centric ad experience for customers. The transparency Center will provide a resource to make it easier for digital advertising participants to see their media partners’ standards, certification program results and compliance in the digital advertising supply chain.

The Establishment of the Transparency Center is a part of IAB ’s effort to increase visibility, cross-industry collaboration, and compliance within digital advertising. The centre will initially include Supply Chain Validation, Global Industry Compliance Registry and Advertising System Aggregation.

MoPub’s Lead Technical Solutions Consultant, Tara Ibach said, “We believe the IAB Tech Lab Transparency Center will provide publishers with even more confidence in their partners and increase their ability to grow with confidence.”

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