Marketing efforts must begin in August for the 2021 holiday season

New Ideas in MarketingEssential news for marketers, summarised by YouGov
August 16, 2021, 2:17 AM UTC

Hire digital marketing expertise in Q3 2021 to drive sales for the holiday season.

To prep for the holiday season, businesses should launch holiday marketing initiatives in August rather than October or November. Advancing the advertising efforts to Q3 helps build trust with prospects, lower ad expenses, and provide social proof until the holiday rush begins.

Moreover, with consumers being cautious about online purchases owing to scams, early advertising can help marketers build brand recognition. To extend reach, benefit from low CPC, retarget customers, it is recommended to build brand recognition throughout the year.

Include reviews on product pages, send emails and SMS to follow up on Q3 purchases, and offer value in the form of discounts to boost holiday sales. Monitor keyword ranking to gather content ideas and Google seller ratings helps enhance brand visibility and SEO for holidays.

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