PR pros must pitch to local, ethnic media outlets and radio talk shows

New Ideas in MarketingEssential news for marketers, summarised by YouGov
August 16, 2021, 12:12 PM UTC

Earning coverage in trade media publications can help firms get their new product launches noticed.

To drive coverage opportunities and communicate the company’s announcements, businesses should approach various media outlets. Everything from blog posts written in conjunction with influencers to radio talk shows help raise brand awareness and improve reach.

Pitch press releases to local print and web newsrooms, and more specifically to journalists who cover brand-relevant beats. Adding in ethnic media outlets to the mix, for example South Asian or Greek, helps multi-ethnic organisations build affinity.

Securing coverage in local media outlets in cities and towns close to the company's headquarters and branches can help marketers reach out to prospects interested in the brand's story. Develop tailored pitches for business shows on television pertinent to the industry or press releases to highlight trends and boost brand recognition.

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