Use personalised landing pages to get more customers interested

New Ideas in MarketingEssential news for marketers, summarised by YouGov
August 16, 2021, 6:18 PM GMT+0

A practical, concise and relevant landing page can help brands eliminate confusion for site visitors and improve brand discoverability.

Brands must focus on a clear and concise landing page copy. Avoid jargon and quickly communicate what content the visitors can access in exchange for their information. The landing page must explain how the brand’s product will help solve specific problems.

According to a HubSpot study, 30% of the top landing pages use video content to retain audiences’ attention. Along with using imagery and videos, brands must feature relevant CTAs on the landing page. Use action words like “Download” and “Sign up” to boost conversions.

Similar, personalised CTAs can convert 202% better than standard and default CTA text. Consider increasing the number of landing pages to target different audiences based on their motivators and the click origin.

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