KPMG’s poll of business leaders and consumers revealed that 29% of executives admitted to their companies having used unethical data collection practices “sometimes.”
The study highlights a gap between corporations' data collection policies and customers' concerns about how their information is collected and used. 70% of business leaders have increased the amount of data they gather from customers over the last year.
Also, 40% of customers do not trust businesses to use their personal information ethically. Consumers (47%) believe their phones and smart speakers are being used to listen in on their conversations. Another 47% of consumers are worried that the companies that have their data could be hacked.
Consumers want companies to be more open about how they utilise their personal information. However, only 53% of organisations state they share information about data use with customers.
[3 minute read]