Marketers must leverage social media analytics to boost campaign performance

New Ideas in MarketingEssential news for marketers, summarised by YouGov
August 17, 2021, 5:21 PM UTC

Measuring audience engagement is as important as creating online content.

Data insights on how well their online content performs help brands identify what content works best in engaging audiences and boosting conversions. With demographic information like gender and age, marketers can ensure their product is presented to the right crowd. 

Though marketers may be posting content from one side of the planet, they may notice a spike in readers from the other end of the world. Such geographical, demographic insights help brands alter content for target audiences using local hashtags and new sources.

Similarly, analytics help brands identify whether customers are consuming brand content on apps or third party software. This information can further help marketers create content relevant to specific platforms. Insights can also help brands post content at a time their target audiences are the most active.

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