Small businesses must regularly audit their site and update their SEO strategies

New Ideas in MarketingEssential news for marketers, summarised by YouGov
August 17, 2021, 6:07 AM GMT+0

With search engines constantly changing their algorithms to improve users’ search experience, businesses must regularly update their sites.

While updating website and SEO strategies, small businesses must first optimise the content for their readers. The website content must address customers and their queries, questions and concerns. Then, tweak the website structure while considering factors that make it easier for search engines to crawl and index the site.

Ensuring a mobile-friendly, SEO friendly domain and loading within two seconds after clicking can help businesses meet Google’s updated requirements. They should also provide their site immediately addresses users’ search queries.

Businesses should further check their Core Web Vitals Score by using GTMetrix. They can manually conduct a content audit or use tools like SEMrush to find out how they stand against their competitors.

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