Use CRM, data analysis to work with the right data, and improve CX

New Ideas in MarketingEssential news for marketers, summarised by YouGov
August 17, 2021, 2:00 AM UTC

Gather the right data from across channels with customer relationship management (CRM) to forecast buying behaviour and provide tailored shopping experiences.

A customer relationship strategy can help brands in building effective relationship with their customers, increase loyalty, generate repeat sales, and boost long-term business success. Businesses must also go beyond CRM and data collection and engage with customers on a micro-level.

Retail businesses should improve their face-to-face encounters by greeting customers as they enter the store. Online businesses can also use social media to gather key data through CRM and data analysis and provide customers with tailored consumer experiences (CX) with a human touch.

Providing employees access to CRM data helps improve employee-customer relationships and enhances CX. Companies must prioritise customer relationships to maintain long-term consumer happiness as well as ensure continued growth and sales.

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