Build up hype by sending out event teasers before doing live streams

New Ideas in MarketingEssential news for marketers, summarised by YouGov
August 18, 2021, 5:07 PM UTC

This piece suggests effective ways of using live streaming that marketers can use to boost ecommerce sales.

Leveraging live streaming can help businesses increase their ecommerce sales in ways, which are otherwise not possible through text and other static content. An authentic, natural, lifelike shopping experience are some of the notable benefits of live streaming. Additionally, live streaming capitalises on FOMO elements and let customers have a more intimate discussion with brands.

Marketers should choose a live streaming platform that integrates with their ecommerce platform. Businesses should send out event teasers and notifications to customers and social media followers to build up excitement before the live stream.

Building up hype before the event can increase the number of viewers logging on to the Livestream. Brands should further offer giveaways, collaborate with relevant influencers and involve audiences by name-checking regular customers or responding to viewer questions on videos.

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