Businesses should combine digital PR and SEO for better ROI

New Ideas in MarketingEssential news for marketers, summarised by YouGov
August 18, 2021, 5:06 PM UTC

Blending digital PR with search engine optimisation tactics can help brands improve visibility, increase traffic and drive more clicks.

While PR activities like media outreach and sending press releases can increase brand visibility and help manage reputation, SEO tactics like content optimisation and backlinking can help improve a website’s search rankings. Though both PR and SEO tactics are helpful for brands individually, combining these strategies can help brands maximise returns and deliver valuable content to the right audience at the right time.

Businesses can build awareness and establish trust and authority by employing SEO tactics – like optimising titles, meta descriptions and content – in PR copies. They can also develop stronger relationships with other businesses, influencers, bloggers and niche experts by integrating digital PR and SEO. It can further help brands mutually benefit each other through online collaborations, mentions and co-marketing activities.

Digital PR activities can help marketers get a byline, expert commentary or guest-posting opportunities in reputable publications. These opportunities can help establish thought-leadership, boost credibility and earn high-quality leads. Similarly, SEO tactics like audience analysis, keyword research and content gap analysis can help create optimised content that meets audience needs.

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