Craft content using emotional hook and actionable steps

New Ideas in MarketingEssential news for marketers, summarised by YouGov
August 18, 2021, 3:43 AM GMT+0

Writing marketing copies with a consistent tone of voice can help brands stand out from competitors.

To write effective content copies in line with SEO requirements, copywriters should include primary and semantically-related keywords in their content. Creating multiple headlines with targeted keywords that emphasise product benefits, values and actionable steps is recommended to enhance marketing copies.

Having hooks at the start of a sentence, an emotional hook in the middle, and creating in-depth long-form articles can also help brands augment their content. Marketers must have a clear content strategy in mind, ensure the copy is accessible to varied people and write concise sentences.

Place relevant external links, interlink pages within the copy, as well as add compelling images, infographics, and videos to enhance SEO. Craft empathetic articles integrated with the brand story to resonate with the readers and add calls-to-action to drive conversions.

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