SaaS companies must create more video content to generate high-quality leads

New Ideas in MarketingEssential news for marketers, summarised by YouGov
August 18, 2021, 4:18 PM UTC

An E2M Solutions study found 92% of B2B marketers use videos for their lead and demand generation campaigns.

Creating video content can help SaaS companies attract user attention, drive demand generation, and lead generation campaigns. They can host webinars addressing their prospect’s needs and pain points. They can also create pre-webinar campaigns to provoke curiosity around the online event. But marketers should analyse data points and use tools like Hotjar Tool to understand user journeys, inspiration, problem areas, and buying behaviour before creating lead-generation strategies.

Businesses can further create live Q&A sessions on social platforms like YouTube to address customer queries and educate them about new offerings. Optimising website loading speed and content can help companies improve lead generation activities. They should pay more attention to content marketing efforts like ebooks and video tutorials and create SEO optimised blogs and articles.

Apart from offering a live chat feature that is robust and comprehensive, brands can provide prospects with free trials of their products/services. Collaborating with other SaaS businesses in the niche can further help companies promote each other’s offerings and reach a more diverse and scalable target audience.

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