Brands must optimise content for voice searches in 2021

New Ideas in MarketingEssential news for marketers, summarised by YouGov
August 19, 2021, 12:46 PM UTC

Around 43% of online consumers use voice-enabled devices to make purchases.

Studies around that a vast majority of customers identify local businesses through voice searches. With the sales of voice-enabled devices anticipated to surpass tablets in 2021, businesses must optimise their website content for voice searches.

The article suggests using concise words, writing longer blog posts with long-tail keywords and making the content conversational can help optimise content for voice searches. Featured snippets – excerpts of text that Google displays at the top of its search results – are also expected to gain more importance this year.

To optimise content for featured snippets, incorporate long-tail keywords and address target audiences’ popular question queries. Additionally, brands should focus more on factors like website loading speed, accessibility and usability this year. They must also ensure their sites are mobile-friendly, easy to navigate and aesthetically pleasing.

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