A Manchester Consulting Group study found coaching resulted in a ROI of almost six times the program cost and 77% improvement in relationships.
Brands can consider coaching their clients and offering them expert advice through blog posts. But, marketers must analyse what their blog visitors are looking for and create online courses around those specific needs. They should also make sure their content is valuable, organised and actionable.
Marketers can either collaborate with third-party online learning platforms or use WordPress plugins to offer courses. They can also use blogs to nurture leads, establish trust, recommend products and convert potential buyers. Nurture leads through relevant, high-value blog posts, videos and infographics.
Companies can also collaborate with influencers and industry experts during product launches to expand their reach, enhance credibility and increase engagement. Launching virtual summits can further help marketers monetise their blogs.
[23 minute read]