60% of total SVOD-AVOD streamers in the US are white

New Ideas in MarketingEssential news for marketers, summarised by YouGov
August 23, 2021, 8:12 AM UTC

26% of people who stream Netflix are aged 18 to 34, as per Nielsen’s report.

While streaming services draw people of all ages and ethnicities in the US, White Americans account for 60% of the country's streaming audience, followed by Black Americans (17%) and Hispanics (17%). Asians account for 4% of the streaming population.

When it comes to consumption of streaming services, White Americans (60%), Black Americans (13%), Hispanics (21%), and Asians (4%) stream Netflix. However, Tubi at 39% is most-watched among Black Americans.

71% of White Americans watch Disney+, while 9% of Black Americans, 15% of Hispanics, and 2% of Asians watch it. YouTube is watched by 50% of White Americans, 21% of Hispanics, 21% of Black Americans, 6% of Asians, and 2% of other ethnicities. Age-wise, 58% of streamers are 35 years and above.

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