Rethink Instagram strategies to better adapt to its video-focussed future

New Ideas in MarketingEssential news for marketers, summarised by YouGov
August 23, 2021, 3:29 PM UTC

The article lists ways in which marketers can create videos to boost engagement on Instagram.

While Instagram has yet to determine what role photographs would play on its platform going forward, the app has made it clear that they are prioritising video. When it comes to 30-second Reel videos, marketers must experiment with a variety of themes and make use of Instagram’s video-making tools.

Create vertical Reel videos and use music from the Instagram music library. Similarly, create content for Stories using camera effects like Boomerang and Superzoom. Add interactive elements – like question stickers, GIFs and polls – to videos to engage viewers on the platform.

Use Instagram videos to narrate a story and incorporate elements of humour. By keeping Instagram Live videos unscripted and entertaining, marketers can portray authenticity and boost engagement. To capitalise on Instagram’s mobile-first approach, shoot and upload videos on its mobile app itself.

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[9 minute read]