Creating content aligned with users' feed helps enhance product value on TikTok

New Ideas in MarketingEssential news for marketers, summarised by YouGov
August 23, 2021, 8:40 AM UTC

On TikTok, marketers can increase engagement by emphasising the ease of use, dependability, and accessibility of their products.

To incorporate TikTok into the digital marketing mix, ensure the content created is consistent with other clips shown in users' feeds. Evaluating how the product's story, values, and more can be moulded to match the app environment helps create resonating content.

Integrate user-generated content (UGC) or DIY formats to communicate directly with users, create clips with clear messaging, include engaging links, and provide CTAs. Demonstrate product and service use cases and include captions to explain the results to connect with users.

Use various content assets to explain the experiences people can have with a brand’s products and include visuals with UGC to improve the clips. Showcase the product's usability in consumers’ daily routines in different environments to boost engagement on TikTok.

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