Marketers should leverage newsjacking to generate publicity in 2021

New Ideas in MarketingEssential news for marketers, summarised by YouGov
August 23, 2021, 2:00 PM UTC

Newsjacking can help brands improve content marketing ROI, increase the chances of earning high-quality backlinks or getting featured in reputable media sites.

To effectively incorporate newsjacking into content marketing strategies, marketers must ensure their stories are relevant, accurate and in accord with the brand’s image. While picking up stories, make sure the topic is relevant to the business as well as its industry.

Marketers should actively monitor relevant news websites, Google Trends and platforms like Reddit to stay updated about news and recent happenings. While leveraging newsjacking, marketers should also consider their target audiences’ search intent, their preferred platforms and desired content types to create content that resonates with them.

Along with being accurate, marketers must ensure the newsjack is aligned with the rest of their content. Further, choose the right distribution channels and platforms to publish and promote the newsjack.

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