Prioritise content marketing to improve search rankings and boost ROI

New Ideas in MarketingEssential news for marketers, summarised by YouGov
August 23, 2021, 2:05 PM GMT+0

Google’s Search Engine Optimisation (SEO) Starter Guide states that content marketing is the most influential factor in helping websites top search results.

Leveraging content marketing can help brands see six times the conversion rate of companies that do not use it and at 62% less cost. To improve search rankings and boost ROI, companies should focus on creating useful and compelling content that provides reliable information and industry expertise.

Brands must also ensure their content pieces address their target audiences’ pain points. Using research tools like Google’s Keyword Planner and Semrush can help find relevant keywords and generate topic ideas.

Craft unique and specific headlines to help readers identify value in the branded content. They can also use power words to amplify the emotional impact. But, always maintain a logical sequence, avoid jargon and conclude the content with a clear CTA.

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