Incorporate cloud-based tech amid COVID-19 to boost agility and drive sales

New Ideas in MarketingEssential news for marketers, summarised by YouGov
August 24, 2021, 1:47 AM GMT+0

Fill out tax returns, update credit reports, and keep business documents handy to secure extra funds during emergencies.

An agile business model can help brands implement changes to day-to-day operations, sales processes, and secure funding amid crises like the COVID-19 pandemic effectively. Use cloud-based technologies to automate key functions like point-of-sale, accounting, payroll, and more.

With retail ecommerce sales surging 39.1% in Q1 2021, developing a well-designed ecommerce website is recommended to boost sales, when in-store selling isn't an option. Provide a variety of payment options to retain customers who may have changed their payment habits since the outbreak.

Offering alternative delivery methods, like curb-side pick-up, and adopting services like DoorDash, can help businesses bolster agility. To meet consumer demand in times of product shortages, brands should cultivate ties with numerous supply chain networks across several geographic locations.

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