A personal line of merchandise can help influencers grow their brand

New Ideas in MarketingEssential news for marketers, summarised by YouGov
August 24, 2021, 5:10 PM UTC

Whether a YouTube personality, TikTok creator or Instagrammer, creators can market products directly to their fans.

When an influencer promotes a brand one day and promotes another brand the next day, the audience is often left questioning the influencer’s credibility. However, authenticity and credibility remain intact when an influencer creates and promotes their self-owned line of merchandise.

As a result, influencers are creating their products to grow their followers and increase their legitimacy rather than endorsing third-party products. For instance, Kylie Jenner has created Kylie Cosmetics, and Jessica Alba has The Honest Company.

Additionally, owned products open up new revenue streams for creators. To streamline their business and reach wider audiences, influencers can leverage platforms like FlashFomo that helps market personally-branded products.

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