Ecommerce brands should send creative re-engagement emails to retain customers

New Ideas in MarketingEssential news for marketers, summarised by YouGov
August 25, 2021, 5:24 PM GMT+0

Re-engagement emails are messages that a brand can send to engage inactive customers – who have purchased something from the brand in the past or subscribed to newsletters.

Before sending out re-engagement emails, companies should first find out why customers have stopped using the brand. They can use targeted customer surveys that offer incentives for a response to understand how they can win back or retain customers.

Brands should consider implementing customer surveys as part of the post-purchase process to stay ahead of the competition. They should send out two to three re-engagement emails in pre-determined intervals to engage customers without annoying them.

Offering discounts, free gifts with purchase, limited-time deals, helpful information and showing customers what they are missing can help the brand re-engage inactive customers. But, they should make sure their email subject lines are catchy, creative and prominently highlight the value proposition.

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