Virtual events can be pivotal in bringing the in-store experience alive online

New Ideas in MarketingEssential news for marketers, summarised by YouGov
August 25, 2021, 4:39 PM UTC

Creating both online and offline marketing strategies can help brands offer more customer touchpoints and drive greater engagement and sales.

While taking the in-store community online, physical stores must make sure the user journey from offline to online marketing is seamless and intuitive. To successfully transition customers from offline to online channels, brands can consider creating a virtual event and creating an at-home experience.

Hosting virtual events can help brands reach a wider audience and effectively build an online community at a significantly lesser cost than organising in-person events. Brands can host weekly conversational series on Instagram Live, connect with followers and integrate sponsored events online discussing relevant topics.

Creating an at-home experience for the customers to “DIY” can help marketers add another revenue source for the brand. But creativity is important in repackaging goods and services to attract user attention.

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