Google reportedly shells out $15 billion to Apple to stay default Safari search engine

New Ideas in MarketingEssential news for marketers, summarised by YouGov
August 26, 2021, 5:01 PM UTC

The California-headquartered company is reportedly paying the whopping amount to ensure Microsoft does not outbid it for the default search position.

According to financial analysts, Google pays Apple $15 billion to continue as Safari browser’s default search provider. The estimated amount is a 50% increase from the $10 billion Google had previously paid Apple in 2020.

An investor note says this payment could reach anywhere between $18 billion and $20 billion in 2022. Safari browser currently holds 53% of the mobile browser market share in the United States. As for the desktop browser market, Safari commands an 18% share.

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