Influencers expect higher compensation as their follower count grows

New Ideas in MarketingEssential news for marketers, summarised by YouGov
August 26, 2021, 11:14 AM UTC

Recent research from Intellifluence highlights influencers’ compensation expectations in its network. 

The study found that 69.5% of influencers expect to be compensated in both cash and product, while 24.8% prefer cash only and 5.7% demand product compensation. When asked about compensation fairness, 30.4% of influencers said they are being fairly compensated, while 27.8% disagree.

41% of influencers believe brands aren’t offering fair compensation when they first pitch. Influencers with over 1 million in reach expect more than $10,000 in pay-out. For a typical Instagram post, influencers with over 90,000 followers expect to get paid $1221.

Influencers with more than 25,000 followers on Facebook and Twitter expect $266 and $125.78 per post or tweet respectively. Joe Sinkwitz, CEO and co-founder, Intellifluence, states as followers among influencers increase the “desired compensation begins to adopt an exponential growth curve.”

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