Conduct an internal communications audit to gather data

New Ideas in MarketingEssential news for marketers, summarised by YouGov
August 27, 2021, 2:46 AM UTC

An audit can help brands understand the effect of their current communications approach.

Brands that want to engage, educate, and connect employees across the company must conduct communications audits to improve their communication efforts. Comprehensive audits, surveys, content analysis, focus groups, and more can help communication experts understand employees’ communication behaviour.

Conduct communication audits around emails to gather insights like open and response rates, content effectiveness, and a company's communication policy, to alter or enhance employee behaviour. Further, as employees work from home amid COVID-19, creating communication lines that are easily accessible and always open is recommended.

Using feedback and data from the audits can help brands improve their relationships with employees, build trust, boost engagement, improve retention, as well as communications. Communications teams should consider employees’ lifestyles, schedules, and positions in the company to craft personalised messages.

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