47% of consumers give equal preference shopping in-stores and online

New Ideas in MarketingEssential news for marketers, summarised by YouGov
August 30, 2021, 10:17 AM UTC

A recent poll by OMD Worldwide and Omnicom Commerce Group reveals that 74% of consumers trust AI to improve their shopping experiences.

With the holidays approaching and ecommerce continuing to grow, 39% of consumers said they are shopping more regularly online amid COVID-19, as per the report. Also, 24% of customers stated they would increase online purchases in the future, while 49% prefer shopping in-stores.

Across physical and online shopping channels, customers seek value, convenience, and service while making purchases. Just above a quarter (26%) consider the contactless option as a priority to return in-store shopping. In addition, 47% prefer an “equal mix” of in-store and online shopping.

However, 58% of consumers prefer buying in-store because they want to feel and touch the product, followed by getting the product immediately (57%) and more. In addition, 55% of US consumers feel confident about returning to shop in-stores.

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