Collaborations can help brands enhance digital campaigns and drive sales

New Ideas in MarketingEssential news for marketers, summarised by YouGov
August 30, 2021, 7:43 AM UTC

Local activations and special promotions can help business partnerships drive sales and improve brand awareness.

Instead of just relying on their ecommerce sites, brands looking to increase digital interaction amid COVID-19 should leverage social media activations. Implementing digital engagement strategies like co-op campaigns with other brands within the niche the brand operates in can help businesses augment their consumers ecommerce experience.

Innersense, a haircare brand, teamed up with Credo Beauty, Detox Market, and social influencers and is working closely with retailers to develop long-term sustained campaigns to engage its consumers continually. The company invested in strategies like omnichannel marketing across digital channels, resulting in a 15% monthly growth rate for social platforms and over 65% growth in retail partnership space.

Additionally, brand collaborations are ushering in new engagement tactics, such as Detox Market's partnership with Innersense for live events and social media content development. According to Annie Jackson, co-founder and COO of Credo Beauty, brands should develop digital-first marketing strategies, modify content based on consumer feedback, and continually inquire about retailers' marketing strategies.

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