Conduct well-planned webinars to build brand awareness

New Ideas in MarketingEssential news for marketers, summarised by YouGov
September 02, 2021, 9:28 AM UTC

Marketers can repurpose webinar content to produce short video clips and share them on social networks like LinkedIn.

Webinars can help businesses engage with prospects, educate them, showcase new product use cases, train staff, and more. As per reports, in 2021, 53% of marketers anticipate using webinars as part of their video strategy. Companies can use webinars to connect with prospects, employees, and existing consumers.

75% of marketers said webinars helped them expand brand reach, and 20-40% of webinar participants were converted into qualified leads. Prospects participating in a webinar are more likely to purchase from the hosting brand.

Businesses looking to drive brand awareness and promote events aligned with marketing on social should host webinars. Connect webinars with CRM platforms, as well as consider audience preferences to conduct webinars at the right time, augment lead generation, track conversions and more.

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