TikTok releases new performance insights in its Creative Centre

New Ideas in MarketingEssential news for marketers, summarised by YouGov
September 02, 2021, 1:18 AM GMT+0

The new section in Creative Centre can help brands plan their TikTok marketing strategy.

TikTok has integrated a new section to its Creative Centre ad tips platform, providing analytical insights like, what brand efforts are consumers reacting to. The article notes, matching creatives with TikTok’s “aesthetic and feel” is vital for effective marketing on the platform.

While the new section in Creative Centre only provides select insights, it does highlight methods for optimum response and elements to incorporate in TikTok ads. On the other side of the info panel, the elements are expanded into details, where marketers can upvote or downvote to indicate the usefulness of the data.

This may suggest that more tips could be added to the section. TikTok will rank them based on the relevant visitor value to make the resource more helpful.

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