Address sensitive female topics in marketing to reach women across demographics

New Ideas in MarketingEssential news for marketers, summarised by YouGov
September 03, 2021, 2:13 AM UTC

Collaborating with women helps in creating effective female-centric ads.

The need for more women to be reflected more often in advertising is imperative, as representation drives communication and helps reach a higher number of women. As brands embrace inclusivity, they should challenge taboos experienced by women to better connect with and empower female consumers.

Create positive campaigns around sensitive female topics like periods, ageing, menopause, and more to destigmatise them, and connect with a new generation of women. Foster the female community through inclusive campaigns and cultural transformation to convert women into brand champions and build trust.

To truly reach women, execute inclusive marketing that engages all people who identify as women from all backgrounds, ages, and demographics. Brands can engage with empowered women across the workforce by accurately and impartially representing them in advertising.

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