Twitter tests shopping features, while also testing payment options

New Ideas in MarketingEssential news for marketers, summarised by YouGov
September 06, 2021, 2:24 AM GMT+0

Professional Profiles on Twitter now have new product display panels, and the feature is being tested among a small number of businesses in the US.

Twitter is working on a set of new ecommerce tools like the “Purchases” tab and in-tweet product displays enabling users to directly access in-stream product listings. This will allow users to create product lists and make purchases directly from the tweeted content in the app.

The "Purchases" section in user profiles is linked to the Super Follows feature, and it displays subscriptions or digital tickets purchased through the app by users. The professional Profiles will have a modifiable panel display and can display information like App Store listing and more.

The in-tweet product display feature is currently being tested and can drive direct responses from tweets. The article states, these new updates signal a bigger “announcement” in the near future.

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