Use AI and offer contactless payments to drive in-store traffic amid holidays

New Ideas in MarketingEssential news for marketers, summarised by YouGov
September 06, 2021, 9:40 AM GMT+0

Develop outreach campaigns across email and social media to promote campaigns around major dates and events.

To meet the increasing demand as the holiday season approaches, retailers must reinforce staff, assets, raw materials, and cashflow. With consumers shopping for holidays early this year, restocking seasonal inventory ahead of time can allow consumers to shop safely, and mitigate risks like shipping delays.

Implement AI to streamline decisions around inventory and drive “parallel” marketing events and efforts during the holiday season. Providing contactless payment options can help brands address consumers’ safety concerns about shopping in-store and enhance their shopping experience.

Create consistent marketing messages, engage potential consumers and boost in-store traffic. Retailers need to assess the legal constraints, tax implications, and more to hire contractors or part-time staff during holidays for additional work like customer support.

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