The article lists ways in which brands can engage audiences on social media.
To optimise their content for online search, marketers need to ensure their social media handle names and bios feature relevant keywords. Along with keywords, experiment with a variety of relevant and popular hashtags. Use apps like Snapseed and Canva to create aesthetic content that customers want to share on their social media accounts.
Brands must post anywhere between three and seven weekly Instagram posts and one or two posts on Facebook daily. Similarly, up to five tweets and LinkedIn posts should suffice. Incorporate trending sounds in TikTok videos and Instagram videos. Respond to comments on the social media posts, especially those posted by accounts with considerably large followers of their own.
Additionally, brands should follow accounts similar to theirs and consider hosting giveaways on their account to boost engagement. Collaborate with other businesses and influencers to reach wider audiences.
[8 minute read]