Display relevant security badges on the brand's site to build trust

New Ideas in MarketingEssential news for marketers, summarised by YouGov
September 07, 2021, 9:24 AM GMT+0

A TLS encryption helps prevent the website from getting hacked and protects user data.

Businesses looking to earn consumers’ trust must communicate security and value to prospects through their websites. Display trust badges, like free delivery, SSL/TLS certificates, and data privacy compliant symbols like GDPR, to assure data and payment security to potential consumers.

Avoid creating deceptive, clickbait, outdated, and plagiarised content and titles, packed with keywords as this lowers trust, increases bounce rates, negatively impacts revenue and SEO. Politely address negative reviews on the website and elsewhere with coupons, rather than deleting them.

Showcase the bio of the working staff on the site, as well as include quick support options like chatbots to retain site visitors. Place forms like “Request Demo”, “Schedule an Appointment” and more on the contacts page to augment interaction, gather feedback and boost conversions.

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