Mobile app users prefer free apps with enhanced UX

New Ideas in MarketingEssential news for marketers, summarised by YouGov
September 07, 2021, 9:54 AM UTC

93% of consumers are expected to own a voice assistant by 2023.

Approximately 250 million mobile apps are downloaded every day, and the figure is expected to grow. 90% of people's phone time is spent on apps for activities like accessing the internet, listening to music, watching movies, and more.

Google Play Store with 3.1 million apps has more downloads than Apple. Most users prefer free apps on both the Google Play Store and the Apple Store. App developers should offer free apps with varied options, and enhanced user experience (UX), and exclude microtransactions and ads if it impairs UX.

It is essential to target prospects on the right social platform since the 3.5 billion social media users spend an average of three hours a day on social apps. Netflix, Amazon Prime, Hulu, and Disney+ are the most popular streaming apps.

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