Twitter introduces a new feature to host ticketed events

New Ideas in MarketingEssential news for marketers, summarised by YouGov
September 08, 2021, 5:56 PM GMT+0

The new feature is the platforms attempt to match Patreon and Clubhouse’s offerings.

Twitter has introduced ticketed spaces on its platform, using which creators can now sell tickets for audiences to attend virtual events. Tickets start at $5, with the California-headquartered company saying it will be charging a fee of 3%.

With ticketed spaces, users could offer conference add-ons for premium tickets, stream in-person events, host guest speakers or even organise celebrity or influencer interactions with fans. As of now, the platform provides for hyperlocal engagement via conferences, sporting events and festivals.

Similarly, users interact with each other over topics of common interest, seeking advice and opinion.  Along with brand interaction, the social media platform also makes for celebrity spotting and public venting about current affairs.

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