Use insights from Google Analytics to craft social media content

New Ideas in MarketingEssential news for marketers, summarised by YouGov
September 08, 2021, 12:57 PM GMT+0

Videos directly uploaded to social media platforms like Facebook get more engagement and shares, according to Qunitly.

As companies incorporate social media into the marketing mix, developing and planning content for social can help marketers avoid mistakes and execute social media campaigns. Instead of posting excessively, marketers should focus on creating high-quality content with compelling graphics and images to drive brand awareness and boost engagement.

Brands should leverage insights from Google analytics to craft actionable campaigns for channels with the most engagement, rather than marketing on all social platforms. Share curated relevant content from other brands to diversify content mix, keep audiences interested, and attract prospects.

Directly uploading brand videos across social platforms can further help brands boost engagement rates on social. Create personalised and relevant content for local geographic areas to target specific audience demographics and connect with them.

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