Are sponsored posts getting in the way of the Google experience? 

New Ideas in MarketingEssential news for marketers, summarised by YouGov
September 09, 2021, 5:45 PM UTC

Around 85% of the world’s search engine activity goes through Google.

Internet users are less prepared to scroll down the page or spend less time on content below the fold. At the same time, users are increasingly forced to go through a slew of sponsored posts before they can find the actual search results.

The design of the Google search result pages influences users to click on the promoted search results, consequently making online search tedious. Users now need to scroll down more and spend more time than before to get actual answers for their online search queries.

Google claims BERT will soon be succeeded by MUM (Multitask Unified Model), claimed to be 1,000 times more powerful than BERT. The company also claims that MUM will be able to “provide the kind of advice a human expert might for questions without a direct answer.”

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