Choose interesting topics and engage attendees to help beat webinar fatigue

New Ideas in MarketingEssential news for marketers, summarised by YouGov
September 09, 2021, 5:00 PM UTC

This article explains how brands can make their webinars more engaging for their audiences.

Given the overwhelming number of virtual events being organised, there is webinar fatigue across demographics. For businesses to reclaim webinars as entertaining and convenient platforms to effectively engage audiences, marketers must begin by choosing topics relevant to their target audiences. They should start by ensuring a solid internet connection to avoid connectivity issues.

Instead of keeping the webinar one-sided, make it interactive. Use visuals like infographics, encourage questions from the audience and use polls. Similarly, incentivise people to attend the webinar. These incentives could include one-on-one sessions with a company representative or gift cards.

More importantly, businesses must reflect on their webinars. Analyse better ways to prepare for the webinar and whether the brand is worth the customers’ time. Similarly, monitor webinar attendees to see if they are dropping off during presentations.

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[4 minute read]