Use software with AI to protect and manage data

New Ideas in MarketingEssential news for marketers, summarised by YouGov
September 09, 2021, 9:15 AM UTC

Brands can secure data successfully by defining specific, measurable, attainable, relevant, and timely goals.

A data protection strategy can preserve the integrity of customers’ information, as well as help brands, grow their business. Companies must be aware of various data types including human resource data, financial data, cloud, and more to build an effective data protection strategy.

Understand regulations like the GDPR, FTC Act, and CCPA when creating a data protection plan, to adhere to these laws, avoid legal entanglements, and scale across markets. Build a team of in-house experts on end-protection and government regulations or hire trusted third-party services to protect data.

Incorporate software with AI analysis like cloud-storage, data categorisation and encryption tools, and more to execute data-safe inbound marketing and automate protection. Providing data security training lowers the risk of human-error and protects employees against scams like phishing attacks.

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