Creating voice-friendly content can help brands augment audio marketing

New Ideas in MarketingEssential news for marketers, summarised by YouGov
September 10, 2021, 4:30 PM UTC

Leverage the existing thought leadership content to produce compelling podcasts.

With 28% of the US population over the age of 12 now listening to podcasts weekly, brands should reassess their content strategy to include audio marketing into the mix. Businesses looking to expand their reach and differentiate from competition should conduct a SWOT analysis and convert thought leadership into audio content.

Leverage various online tools and resources to create and publish podcasts and boost awareness through them. Moreover, with more Americans utilising smart speakers for search, marketers should create conversational content for their audio marketing plan.

62% of 12+ Americans listen to online audio weekly, and brands would do well to create and serve ads on platforms like Pandora, Spotify and more to reach this cohort. Ensure the audio content stands out from other brands in the niche.

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