Diversify media targeting opportunities via the white-label ad-tech platform

New Ideas in MarketingEssential news for marketers, summarised by YouGov
September 10, 2021, 2:46 PM GMT+0

Installing a pre-built ad tech platform can help companies develop their advertising solutions and self-branded ecosystems.

With the privacy regulations and COVID-19 disrupting the ad tech industry, brands must integrate innovative business models and practices. Advertisers should seek transparency and autonomy from tech giants like Google, who have exclusive access to user data and control most ads spend.

Implementing data ownership and effective targeting methods in the "ever-changing" ad industry can help brands break away from third-party data solutions and become self-sufficient. Brands can incorporate the white-label business model with pre-built ad tech platform cores to save time, resources, and costs.

Businesses with a functioning advertising department can also use white-label advertising technology to diversify and expand media targeting opportunities and boost revenue. Further, publishers can own data and augment the value of inventory through the platform.

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