Leverage interaction design and visual design to improve UX and UI

New Ideas in MarketingEssential news for marketers, summarised by YouGov
September 13, 2021, 12:43 PM UTC

UX and UI design efforts must be coordinated to develop an effective, pleasant, and efficient user journey.

User experience (UX) and user interface (UI) are two distinct concepts. Where UX design encompasses all consumer-product interactions, like website loading times, UI refers to the interaction between a digital device or product and the user.

In UX, “interaction design” refers to the process of creating streamlined experiences for digital products like websites and mobile apps. UI designers use “visual design” to develop intuitive and accessible functions for apps and sites.

UX designers use wireframes, to create products that meet users’ needs, while UI designers rely on colours to attract users. Companies looking to improve UX, and UI should consider factors like user insights, layouts, scenario testing, typography to optimise browsing experiences and create visually appealing interface designs.

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