Use social media networks to build empathic and deeper relationships

New Ideas in MarketingEssential news for marketers, summarised by YouGov
September 13, 2021, 3:00 PM UTC

Companies must use social media networks to connect with company employees, customers, prospects and the industry at large.

Maintaining a consistent social media presence is an effective approach to inform people about the company’s achievements and appeal to consumers. Use social media platforms to discuss topics the brand and its employees feel passionate about.

Maintain authenticity, avoid sounding too robotic and offer content that is relevant to target audiences. Similarly, use social media networks to gauge what customers think of the brand and its offerings. Connecting with customers and employees on virtual platforms offers a valuable opportunity for brands to deepen relationships.

Use social media to build communities for small businesses and help them access resources they would not have been able to use because of the pandemic. While companies must establish guidelines for virtual interactions, maintaining a friendly and humane tone for virtual conversations. Be mindful of the various difficulties and situations people deal with while working from home.

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